Made in the USA Brand & Logo Certification Mark for American Made Products

Customers and supply chain officers want products that offer innovation, quality, safety and reliability. They want products that come from a “known” source, not an ambiguous location. The Made in USA Brand Certification Mark logo is a certification mark registered with the United States Patent and Trademark Office for labeling and identifying goods either made […]

Republished with permission from Harry C. Moser, Founder and President, Reshoring Initiative® Published April 10, 2019, Assembly Magazine In my last column, we looked at the reasons why U.S.-made products resonate with consumers. Studies found a preference for U.S.-made products when concerns about quality, safety and durability were high. We learned that Americans believe that […]

Republished with permission from Harry C. Moser, Founder and President, Reshoring Initiative® Published February 12, 2019, Assembly Magazine Studies show that Americans prefer U.S.-made products, and that this preference can help bring manufacturing back home. But can we turn consumer preference into purchases? The Reshoring Initiative has aggregated consumer surveys from 10 sources, gleaning insight […]