Made in USA: Turning preference into purchases (part 2)

Trend Watch on July 20th, 2019 Comments Off on Made in USA: Turning preference into purchases (part 2)

Republished with permission from Harry C. Moser, Founder and President, Reshoring Initiative® Published April 10, 2019, Assembly Magazine In my last column, we looked at the reasons why U.S.-made products resonate with consumers. Studies found a preference for U.S.-made products when concerns about quality, safety and durability were high. We learned that Americans believe that […]

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Made in USA: Turning preference into purchases (part 1).

Trend Watch on July 4th, 2019 Comments Off on Made in USA: Turning preference into purchases (part 1).

Republished with permission from Harry C. Moser, Founder and President, Reshoring Initiative® Published February 12, 2019, Assembly Magazine Studies show that Americans prefer U.S.-made products, and that this preference can help bring manufacturing back home. But can we turn consumer preference into purchases? The Reshoring Initiative has aggregated consumer surveys from 10 sources, gleaning insight […]

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