USA Trend Watch: Mitchum: Hardest Working ________ In America Video

May 17th, 2010 1 Comment

As seen on Creativity, just launched an integrated campaign on behalf of hard working anti-perspirant Mitchum to find The Hardest Working (insert job title here) in America.

Films highlight hard-working Americans from various vocations. The films will appear online at the site, on TV and in live screenings.

Viewers can compete for the title of hardest working person by submitting films, building social media fan pages, even offering promotional merchandise, and contestants can check on the intensity of their work ethic via a hardest working iPhone app.

The winner receives $100,000 and other Mitchum-themed goodies.

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Florida’s Natural® Brand Packaging: A Brand Trend Watch

December 1st, 2009 Comments Off on Florida’s Natural® Brand Packaging: A Brand Trend Watch

About Made in USA Brand: All Made in USA Brand licensees meet accreditation standards through self-certification. Made in USA Brand does not verify members’ U.S. origin claims. (Florida’s Natural® Brand is not a Made in USA Brand licensee.)


Florida’s Natural® Brand is using their real estate on their packaging to tell their brand story. One package’s headline reads: We can tell you where our orange juice comes from. In fact, we can tell you who it comes from. The package features four photos of actual growers with a caption of their name(s). Another package utilizing Florida’s Natural® Brand’s brand story uses the simple headline: Thank you. The copy is a personalized note from Edwin Friedlander: As a second generation grower with Florida Natural co-op, I sincerely thank you for buying juice that isn’t imported. Because of your continued support, I’m able to continue a way of life that was passed down from my father. I hope you get as much enjoyment drinking juice made form Florida oranges as I get from growing them. Sincerely, Edwin Friedlander. Two photos of Edwin are shown. Both packages close with: Unlike other major brands’ orange juice, this juice is never Imported. Florida’s Natural®. From Florida and only Florida.