Shopping for and purchasing products that are made in America are becoming increasingly important to conscientious consumers. The National Hardware Show and Made in USA Brand are working together to support manufacturers, retailers and consumers who are at the forefront of this national trend.

The new National Hardware Show Made in USA Pavilion will give domestic manufacturers an opportunity to showcase their products while providing buyers one stop shopping for these highly sought-after items.

A special highlight of the pavilion will be Joe Denette Motorsports’ Made in USA Brand No. 24 Chevy and NASCAR driver Max Gresham. Gresham will compete in the 2012 NASCAR Camping World Truck Series.

The Made in USA Brand Certification Mark program provides:

• The only certification mark registered with the United States Patent and Trademark Office for labeling and identifying products that are made or grown in the United States.
• Accreditation standards in accordance with the applicable laws and regulations of the Federal Trade Commission (FTC) that determine when a product may be advertised as Made in USA.
• A brand enhancer for domestic brands.
• A differentiator between domestic brands and their foreign competition.
• A trusted symbol to help the conscientious consumer align their purchases with their beliefs.
• Purchase influence at the point of sale.
• Breakout sessions on industry trends and consumer preferences and how to promote made in USA products.
• Consultation on what products qualify as Made in USA.

FOR IMMEDIATE RELEASE

COLUMBUS, OH (January 18, 2012) – Made In USA Brand today announced a promotional association with their Made In USA Brand Certification Mark and Joe Denette Motorsports’ NASCAR driver Max Gresham for the 2012 racing season. Gresham will compete for Rookie of the Year honors in the NASCAR Camping World Truck Series. The association will debut at Daytona International Speedway next month.

“We’re excited about the premier of the red, white and blue Made In USA Brand paint scheme for Max’s ARCA car and NASCAR truck at Daytona,” said Marcie Gabor, President, Made In USA Brand; Principal, Conrad Phillips Vutech.

“Race fans are proud of their sport and their country. The Made In USA Brand Certification Mark is a perfect fit for me, my family and my JDM race team, because it stands for buying American products produced by American workers. That’s really important in today’s world when creating and sustaining jobs is a priority for all Americans. We can all make a difference by checking for the Made In USA Brand Certification Mark on the products we purchase. That’s a message we are going to bring to the racetrack throughout the 2012 racing season,” stated Gresham.

The Made In USA Brand Certification Mark is the only certification mark for identifying goods either made or grown in the United States registered with the United States Patent and Trademark Office.

In the past year, the number of Made In USA Brand accredited companies has grown from 45 to more than 600. “US businesses that meet the accreditation standards are invited to use the Made In USA Brand Certification Mark on their products to label and identify their American-made goods,” said Gabor.

According to Jim Vutech, principal at Conrad Phillips Vutech, the association with Gresham will provide the Made In USA Brand Certification Mark an opportunity to build awareness of the symbol among millions of patriotic businesses and fans that support American motorsports.

“NASCAR is the ideal platform for the made in USA movement,” stated Vutech.

Companies interested in securing the Made In USA Brand Certification Mark for their products are encouraged to log on to http://www.madeinusabrand.com.

Race fans interested in pledging along with Max to purchase made in USA manufactured goods can log on to http://www.PledgeForUSA.com.

Gresham will open his 2012 racing season when he wheels the No. 9 Made In USA Brand Chevrolet in the Automobile Racing Club of America (ARCA) Lucas Oil Slick Mist 200 at Daytona International Speedway on Saturday, February 18. The event will take the green flag at 4:30 p.m. Eastern Time and will be shown live on SPEED.

Gresham will then turn his sights to the NASCAR Camping World Truck Series where he will pilot the No. 24 Made In USA Brand/Joe Denette Motorsports Chevrolet Silverado in a 250-mile test at Daytona. The Friday, February 24 event rolls off at 7:30 p.m. Eastern Time and again will be telecast live on SPEED. The event will also be carried live on SIRIUS/XM Radio NASCAR Channel 90 and on more than 400 Motor Racing Network (MRN) radio stations worldwide.

For more information about Max Gresham, please visit www.MaxGresham.com. You can also follow Gresham on Twitter@MaxGresham and at Max Gresham Fan Page on Facebook.

For more information about the Made In USA Brand Certification Mark visit http://www.MadeInUSAbrand.com. The Made in USA Brand Certification Mark is the only registered certification mark for identifying goods made or grown in the United States. The Certification Mark is available for any US business that meets the accreditation standards found at http://www.MadeInUSAbrand.com/form/.

For more information about Conrad Phillips Vutech visit http://www.cpvinc.com. Conrad Phillips Vutech is an award-winning, full-service marketing and branding firm that specializes in brand building.

Upon request: Image of the Made In USA Brand Certification Mark is available for the media.

No. 24 Made In USA Brand/Joe Denette Motorsports Chevy that Max will be wheeling at Daytona.

Made in USA Brand No. 24

maxgresham.com

NextEra Energy Resources 250 – Daytona International Speedway

Joe Denette Motorsports Express Notes
NASCAR Camping World Truck Series
Daytona International Speedway, Race No. 1 of 22

Race Info:
Event: NextEra Energy Resources 250
Date: Friday, February 24, 2012
TV: SPEED, 7:30 p.m. ET
Radio: MRN, 7:15 p.m. ET
Distance: 100 Lap/250 Miles
Track: 2.5-mile Oval

Joe Denette Motorsports:

About Joe Denette Motorsports: Fueled by his passion for motorsports, NASCAR enthusiast and Mega Millions Lottery winner, Joe Denette, formed Joe Denette Motorsports (JDM). JDM, a NASCAR Camping World Truck Series (NCWTS) team, made its NASCAR debut in the 2011 season-opener at Daytona International Speedway.

In the inaugural season, the rookie team hired driver Jason White to pilot the JDM entry and was sponsored by GunBroker.com. White piloted the No. 23 Gunbroker.com Chevrolet full-time throughout the 2011 season, earning two top-five, five top-10, 12 top-15 and 17 top-20 finishes. White capped off the season 15th in the NCWTS driver point standings and Denette was 17th in the 2011 owner point standings.

JDM also fielded a second entry in select NCWTS events in 2011 at Bristol, Martinsville and Homestead for veteran driver, Elliott Sadler. In three starts, Sadler captured JDM’s first Keystone Light Pole Award at Bristol Motor Speedway (August) and brought home two top-10 finishes.

In 2012, JDM will field two full-time NCWTS entries, the No. 9 of Ron Hornaday, Jr. and the No. 24 of Max Gresham. Hornaday, the all-time NCWTS race winner with 51 victories, will contend for his fifth NCWTS Championship while rookie, Max Gresham, will contend for Sunoco Rookie of the Year honors.

Fast & Fun Facts:
One year later… Joe Denette Motorsports (JDM) will celebrate it’s one year anniversary when the green flag drops on Friday night’s NextEra Energy Resources 250 at Daytona International Speedway (DIS).
Off Season Update… Since the conclusion of the 2011 season, JDM has relocated from Huntersville, NC to Kernersville, NC. The new shop, located behind the former Kevin Harvick Inc. is a state-of-the-art building complete with a paint shop, body shop and pull-down rig.
Starting in 2012, JDM will build all of their bodies in-house.

Max Gresham
No. 24 Made In USA Brand Chevrolet

Max Gresham Media Contact at Daytona:
John Close, 704-236-9986, JClose@MaxGresham.com

Max Gresham Website: www.MaxGresham.com
Max Gresham on Twitter: @MaxGresham

Fast & Fun Facts:
Rookie, Max Gresham will compete full-time in the NASCAR Camping World Truck Series (NCWTS) in 2012 and contend for Sunoco Rookie of the Year honors.
Gresham is an avid fisherman and it didn’t take long for him to visit Lake Lloyd at Daytona International Speedway (DIS) reeling in a three-pound fish last weekend.
Eye in the sky… Veteran spotter, Lorin Ranier will be atop the spotters stand for Gresham when he makes his NCWTS debut at Daytona International Speedway (DIS) on Friday. Ranier, is a full-time spotter for Jamie McMurray in the NASCAR Sprint Cup Series.
Off Season News:
Gresham moved from Mooresville, NC to Kernersville, NC so he could work at the Joe Denette Motorsports (JDM) race shop when not at the racetrack.

Daytona Fast Facts:
Gresham made his career first start at DIS in last weekend’s ARCA Racing Series event. The rookie started 18th and finished sixth.
Richie Snyder, a longtime NASCAR crew member, will serve as crew chief for Gresham at Daytona. It will be his first effort as a NCWTS crew chief. He will serve in that role throughout the 2012 season for Gresham.

Gresham’s NCWTS Stats:
Starts: 3 ( 2011)
Most Recent: Ford 200, Homestead-Miami Speedway (11/18/11)
Started: 31st, Finished 26th (Fuel Pump)

Career Accomplishments:
Max is coming off a stellar 2011 racing season that saw the Griffin, GA native capture the NASCAR K&N Pro Series East championship (NKNPSE). Driving for Joe Gibbs Racing, Gresham scored two victories, nine top-five and 11 top-10 finishes in 12 races. He also led the division in pole positions (four) and was the only driver to complete all 1,705 laps in NKNPSE competition last season.
Max won the pole in his first-ever ARCA Racing Series start at Salem (IN) Speedway (4/11/2010). In just his third career ARCA start, Max won the Tim Richmond Memorial 200 at Mansfield (OH) Speedway (7/17/2010).

Quoting Max Gresham:

“I’m super excited to tackle Daytona for the first time in a Truck and I couldn’t be more ready to jump into this venture with Joe Denette Motorsports.”

“I’m also very excited to take the Made In USA Brand Certification Mark into a NASCAR race for the first time. I know I can give them a great show and the performance they deserve.”

About Made In USA Brand:
The Made In USA Brand Certification Mark is the only certification mark for identifying goods either made or grown in the United States that are registered with the United States Patent and Trademark Office.

The number of Made In USA Brand accredited companies has grown to more than 700 in just over a year.

Companies interested in securing the Made In USA Brand Certification Mark for their products are encouraged to log on to www.MadeInUSABrand.com.

Race fans interested in pledging along with Max Gresham to purchase made in USA manufactured goods can take the pledge for FREE at www.PledgeForUSA.com.

Joe Denette Motorsports Chassis Selections:
No. 24 Made In USA Brand Chevrolet: Crew chief Richie Snyder has chosen chassis “JDM02″ for Gresham’s NCWTS debut at the 2.5-mile superspeedway. This is the same JDM chassis that Jason White piloted to a fifth-place finish at Talladega Superspeedway in 2011.

No. 9 Made In USA Brand Chevrolet and driver Max Gresham headed to qualify at the ARCA Racing Series Daytona International Speedway

No. 9 Made In USA Brand Chevrolet banking at the ARCA Racing Series Daytona International Speedway

No. 9 Made in USA Brand Chevrolet to make high-speed debut at Daytona, today, February 18.

Max Gresham Express Notes
No. 9 Made In USA Brand Chevrolet
ARCA Racing Series
Daytona International Speedway

Race Info:
Event: Lucas Oil Slick Mist 200
Date: Saturday, February 18, 2012
TV: SPEED, 4:30 p.m. ET
Distance: 80 Laps/200 Miles
Track: 2.5-mile Oval

Joe Denette Motorsports Media Contact at Daytona:
John Close, 704-236-9986, JClose@MaxGresham.com

Team Website: www.JoeDenetteMotorsports.com
Max Gresham Website: www.MaxGresham.com
Max Gresham on Twitter: www.Twitter.com/Max Gresham

Fast & Fun Facts:
Max Gresham is in his first year with Joe Denette Motorsports (JDM). In addition to competing in the ARCA Racing Series Lucas Oil Slick Mist 200, Gresham will wheel a JDM entry in the NASCAR Camping World Truck Series NextEra Energy 250 at Daytona International Speedway on Saturday, February 24.
Gresham was the 2011 NASCAR K&N Pro Series East (NKNPSE) Champion winning two races and four poles. He led the division in Top-5 (nine) and Top-10 (11) finishes and was the only driver in NKNPSE competition to complete every lap (1,705) contested last season.
Gresham is a native of Griffin, GA and is just 18 years old (4/30/93). He began his career in the Bandolero Division at Atlanta Motor Speedway as an eight year old.
Daytona Fast Facts:
The Lucas Oil Slick Mist 200 ARCA Racing Series event will be the first time Max Gresham has competed at Daytona International Speedway.

That’s a Stat:
Max Gresham won the Menards Pole Award in his first-ever ARCA Racing Series career start – the Kentuckiana Ford Dealers 200 at Salem (IN) Speedway on April 11, 2010. Gresham was just 16 at the time and drove a family-owned Gresham Motorsports entry in the event where he finished sixth.

Max Gresham ARCA Career Stats:
Starts: 12
Best Qualifying: 1st (Three Times)
Most Recent – Kansas Lottery 98.8
Kansas Speedway (10/7/2011)
Best Finish: 1st
Tim Richmond Memorial 200
Mansfield (OH) Speedway (7/17/2010)
Top-Five Finishes: 3
Top-10 Finishes: 7
Avg. Start: 7.7
Average Finish: 9.5

Previous Race Recap:
Max Gresham won the Menards Pole and finished fourth in his most recent ARCA Racing Series event – the Kansas Lottery 98.9 at Kansas Speedway on October 7, 2011. Gresham drove the No. 25 Venturini Motorsports entry in the race leading twice for 14 laps. He eventually finished fourth.

Chassis History:
Max Gresham will drive a former RCR chassis in the ARCA Racing Series event at Daytona. The car qualified in the Top-10 at Daytona and Talladega in 2011 with Tim George, Jr. doing the driving. It is a Chevrolet Impala.

Quoting Max Gresham:
“I’ve waited a lifetime for this opportunity. Ever since I started driving racecars, I’ve always dreamed about racing at Daytona. To be down there and racing at Speedweeks in front of everybody is going to be really exciting. Daytona International Speedway is the biggest stage in all of motorsports and to finally be racing there is something I have dreamed about for a long time.”

“I have a history of doing pretty well the first time I go to a racetrack. I’m hoping that will be the case at Daytona. The biggest thing I may have to contend with will be tandem racing. If it’s going to be pack racing, then I think I will have some time to learn and adapt. But if it’s tandem-style racing, I’ll have to adapt right away because if you don’t you crash.”

“I’m going to have two very strong vehicles thanks to Joe Denette Motorsports. They have given me every opportunity to run well at Daytona. As strong as our ARCA car is, I think our Truck will be even better. I’m really looking forward to getting to Daytona and racing the rest of the 2012 season with these guys.”  

About Made In USA Brand:
The Made In USA Brand Certification Mark is the only certification mark for identifying goods either made or grown in the United States registered with the United States Patent and Trademark Office.

The number of Made In USA Brand accredited companies has grown to more than 700 in just over a year.

Companies interested in securing the Made In USA Brand Certification Mark for their products are encouraged to log on to MadeInUSAbrand.com

Race fans interested in pledging along with Max Gresham to purchase made in USA manufactured goods can take the pledge for FREE at PledgeforUSA.com

FOR IMMEDIATE RELEASE

KERNERSVILLE, NC (February 8, 2012) – Since its inception in 2009, the Made In USA Brand Certification Mark has gained widespread acceptance as the number of accredited companies to use the mark to identify their American made products and services has grown to more than 700.

Among those recently certified to use the classic red, white and blue Made In The USA Brand Certification Mark is Joe Denette Motorsports, a NASCAR Camping World Truck Series (NCWTS) team located in Kernersville, NC.

“We are honored to be associated with the Made In USA Brand Certification Mark,” said Joe Denette of Joe Denette Motorsports. “Racing was born in the south and NASCAR team members are hardworking American’s. This association goes way beyond the label in a t-shirt. This certification mark supports America, and the American people by supporting American made products and keeping the American people working. I hope the use of this trademark will grow with companies across the United States and help flourish stateside business. It’s a simple action that can make a big difference.”

Joe Denette Motorsports will have one of the more unique ways of showing off the Made In USA Brand Certification Mark this year placing it front and center on the No. 24 Chevrolet Silverado driven by Max Gresham in the NCWTS.

According to Marcie Gabor, President, Made in USA Brand and Principal at Conrad Phillips Vutech, a branding and marketing firm located in Columbus, Ohio, the Made In USA Brand Certification Mark is a perfect fit for NASCAR and its fans who are among the most loyal and brand conscious consumers.

“American companies now have a distinctive registered certification mark for labeling the United States as country of origin on their products. Conscientious consumers will be able to identify at a glance products that are made in the USA,” said Gabor.

JDM and Gresham will debut the Made In USA Brand Certification Mark in the Lucas Oil Slick Mist 200 ARCA Racing Series event at Daytona International Speedway (DIS) on Saturday, February 18. He will also pilot the No. 24 Made In USA Brand Chevrolet at Daytona International Speedway in the NCWTS NextEra Energy Resources 250 on Friday, February 24.

The Lucas Oil Slick Mist 200 ARCA Racing Series event will roll off at 4:30 Eastern Time on Saturday, February 18. The race will be telecast live on SPEEDTV. Meanwhile, SPEED will also telecast the NextEra Energy Resources 250 NCWTS race live on Friday, February 24. That event takes the green flag at 7:30 p.m. Eastern Time.

“It’s very cool that my race team – Joe Denette Motorsports – has become a Made In USA Brand certified company,” said Gresham. “It’s really important that Americans look to support companies that produce American goods and services. By doing that, you’re helping to stimulate our economy and secure American jobs. JDM and I will be asking fans at Daytona and throughout the rest of the 2012 season to look for and buy products that are American made and have the Made In USA Brand Certification Mark. I’ve pledged to do that and I now check twice before I scan anything at the checkout.”

Race fans interested in pledging along with Joe Denette Motorsports and Max Gresham to purchase made in USA manufactured goods can do so for free by logging on to http://www.PledgeForUSA.com.

Companies interested in securing the Made In USA Brand Certification Mark for their products are encouraged to log on and register at http://www.madeinusabrand.com.

Additionally, firms approved to use the Made In USA Brand Certification Mark who are interested in partnering with Gresham’s NASCAR Made In USA Brand marketing initiatives this season should contact J.R. Longley at jrlongley@maxgresham.com.

For more information about Max Gresham, please visit www.MaxGresham.com.

You can also follow Gresham on Twitter @MaxGresham and at Max Gresham Fan Page on Facebook.

Terry “Richie” Snyder has been named crew chief for the No. 24 Made In USA Brand Chevrolet of Max Gresham for the 2012 NASCAR Camping World Truck Series (NCWTS) season.

Snyder To Lead Gresham, JDM NASCAR Truck Series Effort In 2012

KERNERSVILLE, NC (January 25, 2012) Joe Denette Motorsports (JDM) is pleased to announce that Terry “Richie” Snyder has been named crew chief for the No. 24 Made In USA Brand Chevrolet of Max Gresham for the 2012 NASCAR Camping World Truck Series (NCWTS) season.

“I’m very excited for the opportunity to work with Max this year,” stated Snyder. “He has a lot of talent and enthusiasm. He is in the shop everyday asking questions and learning these trucks. I know with his talent, my experience, and our drive to succeed, we have a combination for success in 2012.”

While Snyder will be making his debut as a crew chief when the NCWTS takes the green flag at Daytona International Speedway in February, the Thomasville, NC native is a veteran racer who knows what it takes to be a champion.

Snyder got his start working on late models and has a background in racing that spans more than 10 years. With extensive experience building suspension, Snyder also served as a fill-in truck chief on Johnny Benson’s 2008 Championship winning team. He was also the truck chief for Timothy Peters during the 2009-2010 NCWTS seasons and for Jason White in 2011.

Over the past seven years, Snyder has contributed to 15 wins, seven pole awards and 65 top-five finishes in the NCWTS.

Max Gresham, who will pilot the No. 24 machine and contend for the 2012 Sunoco Rookie of the Year honors, says Snyder’s experience in the series and his passion for the sport will be the key to success in 2012.

“Richie is a very well-rounded, knowledgeable guy who has a passion to succeed,” said Gresham. “Although he has never called the shots as a crew chief, he has been around this sport and this series for a long time. He has worked with some great drivers and learned a lot through the years. I know his experience will help us succeed on the track.”

For more information on Joe Denette Motorsports please visit: www.JoeDenetteMotorsports.com.

For more information about Max Gresham, please access www.MaxGresham.com – or you can follow Gresham on Twitter @MaxGresham and on Facebook at Max Gresham Fan Page.

Companies interested in securing the Made In USA Brand Certification Mark for their products are encouraged to log on to http://www.madeinusabrand.com.

Race fans interested in pledging along with Max to purchase made in USA manufactured goods can log on to http://www.PledgeForUSA.com.

Made in USA Brand Certification Mark honored as one of the best in American design by PRINT Regional Design Annual.

Open the current issue of PRINT 31st Regional Design Annual to page 95 and you’ll see our Made in USA Brand Certification Mark honored as one of the best in American design.

Every year since 1981, PRINT has taken a snapshot of American design with the Regional Design Annual. For the 31st edition, PRINT assembled a crack team of judges—Kim Bost, of The New York Times; Brigitta Bungard, of the Museum of Modern Art; Joshua Darden, of the Darden Studio; Michael Freimuth, of Sagmeister Inc.; John Kudos and Kiki Katahira, of Studio Kudos; and Pum and Jake Lefebure, of Design Army—they sorted through 2,536 submissions from every corner of the country. They chose the 421 best pieces and we are honored to be among them.

The Made in USA Brand Certification Mark is the only certification mark registered with the United States Patent and Trademark Office for identifying goods either made or grown in the United States.

The Made in USA Brand Certification mark originated from Marcie Gabor, a principal at Conrad Phillips Vutech, a branding and marketing firm located in the heart of the Midwest, in Columbus, Ohio. The certification mark is based on the Federal Trade Commission’s regulations for complying with Made in USA origin claims. It was developed with the assistance of the law firm of Schottenstein Zox & Dunn, Columbus, Ohio.

The thinking behind the Made in USA logo icon design: The Made in USA Brand certification mark icon creates the shape of an outstretched hand, while symbolizing the United States flag. The fingers of the hand appear in red as a tribute to the stripes on the flag. Cradled in a palm of blue, a single white star represents unity. The shape of a hand was chosen to stand for the products that are “made” by the hands of workers at United States companies. The icon appears in the position of a business handshake, which represents the promise of reliability and quality of goods and products made in America.

“The Made in USA Brand Certification mark brings attention to American products. American companies now have a distinctive registered certification mark for labeling the United States as country of origin on their goods.” Gabor said.

Ready to apply?

The Made in USA Brand certification mark is a non-mandatory brand enhancer and identifier of goods made or grown in the United States.