Made in the USA Brand & Logo Certification Mark for American Made Products

Creator of Made in USA Brand Says Red, White & Blue is New Green
Ohio-based Marketing and Branding Firm Executive Develops
Certification Mark Program to Enhance U.S. Brands

COLUMBUS, Ohio — Conrad Phillips Vutech, a Columbus, Ohio-based branding and marketing firm, today announced that one of the company’s principals and senior art director, Marcie Gabor, has developed the Made in USA Brand Certification Mark, which serves as a consistent identifier of products manufactured or grown in the United States.

“Consumers are becoming increasingly interested in buying goods made in America because they associate them with higher quality and reliability than products made in other countries,” said Gabor. “In fact, you could say that red, white, and blue is the new green,” she said. Gabor, who developed the concept and program, sees the Made in USA Brand Certification Mark as an important brand enhancement and a clear way for U.S. businesses that meet accreditation standards to differentiate themselves from competitors, and is available for download at no fee for accredited U.S. businesses at http://www.madeintheusabrand.com/form/

“I began to notice that there was no consistent way of identifying for consumers which companies manufacture here in the States,” Gabor said. “Now, though, the Made in USA Brand Certification Mark provides that consistency.” One of the first companies to take advantage of the Made in USA Brand Certification Mark program was Mumoocie, Inc., a business that manufactures an innovative pillow that helps young children learn to sleep on their own instead of in their parents’ beds.

“I invented the pillow because my own child was afraid to sleep alone,” said Leigh Woods, company co-founder and its director of sales and marketing. “It was important to me to put something of quality beside my child, so I knew I wanted it manufactured here in the U.S., and I wouldn’t settle for anything less.”

Woods believes that consumers associate the Made in USA mark with quality, which drove her decision to get certified. “People see quality as a ‘you get what you pay for’ issue,” she said. “They look for products manufactured here, and the Made in USA Brand Certification Mark helps them find them.”


About the Made in USA Brand Certification Mark http://www.madeintheusabrand.com/ The Made in USA Brand Certification Mark is a non-mandatory brand enhancer and identifier of goods made or grown in the United States developed by Conrad Phillips Vutech principal Marcie Gabor. The certification mark is available at no fee for any U.S. business that meets the accreditation standards found at www.madeintheusabrand.com/form/.

About Conrad Phillips Vutech http://www.cpvinc.com/ Conrad Phillips Vutech is an award-winning full-service marketing and branding firm that specializes in building the brands of its clients. Accounts include Nationwide Children’s Hospital, Ohio’s Electric Cooperatives, Plaskolite, and the W.W. Williams Company.

About Mumoocie, Inc. http://www.mumoocie.com Mumoocie, Inc is the brainchild of Leigh Woods, also the company’s director of sales and marketing. As the mother of a child who became anxious at night and who often asked to sleep with her, Woods developed the innovative luxury talking “spooning” pillow, the Mumoocie, as a solution to co-sleeping. She and her two business partners, determined to keep manufacturing of the product in the United States, are proud to say their company is Made in USA Brand-certified.

###

Attention Editors: For further information, please contact Marcie Gabor at 614.224.3887, marcie@cpvinc.com, Twitter.com/madeinusabrand or Lee Esposito at 614.421.2701.